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Home  >  People  >   Dr.Wikanda  Promkhuntong
Dr. Wikanda  Promkhuntong

Office Room : 3rd fl. RILCA building
Telephone : (662) 8002308-14 ext.3308
Email :
Website :
Ph.D. ( Film Studies ) From Aberystwyth University, Wales UK
Research Interest
film authorship (particularly transnational East Asian filmmakers)
reception studies (especially user-generated content and media archive)
transnational cinema in Asia and Southeast Asia
film cultures (including the contexts of film festival, film distribution, fan/cinephile cultures, fan tourism/cinephile pilgrimage)
transmedia arts and socio-politics
Research Projects (5)
2020 :
โครงการวิจัยและผลิตหนังสือ Film Authorship in Contemporary Transmedia Cultures. Global Success of Asian Auteurs
2019 :
Fan Tourism and the Southeast Asian Film Trails: Archive and Participatory Cultures within and beyond Colonial Nostalgia (Newton Mobility Grant)
2018 :
Cinephile/Fan Pilgrimage in Thailand: Exploring Cultural and Aesthetic Dimensions in Transnational Fan-generated Content (Thailand Research Fund 2 Year Grant Project)
(COMPLETED) Cine-Tourism and the Convergence of Transnational Stars, Auteurs and Transmedia Fans (Multicultural ASEAN center Project)
Film Authorship in Contemporary Transmedia Cultures: Global Success of Asian Auteurs (monograph project, Amsterdam University Press)
Publications (5)
2019 :
Promkhuntong, W. (2019). Pilgrimage to a memory hole: Towards an affective study of fan tourism in Asia via Angkor Wat and Wong Kar-wai s in the mood for love. Plaridel, 16(2), 23–40.
2019 :
Boonsri S, Promkhuntong W. (2019). Historiography of cinephiles in Thailand. , 16(2), 143–160.
2017 :
Promkhuntong, W. (2017). Network Aesthetics of East Asian Auteurs: Cultural, Economic and Political Implications of Creative Cinephilic Citations. The 11th Thai Humanities Research Forum Proceeding: Exploring Aesthetic Dimensions in the Humanities, Vol.2, 442-455.
2015 :
Promkhuntong, W. (2015). Cinephiles, Music Fans and Film Auteur(s): Transcultural Taste Cultures surrounding Mashups of Wong Kar-wai’s Movies on YouTube. Participations: Journal of Audience & Reception Studies , 12(2), 255-274.
2014 :
Promkhuntong, W. (2014). Wong Kar-wai: ‘Cultural Hybrid’, Celebrity Endorsement and Star-auteur Branding. Celebrity Studies, 5(3), 348-353.
Presentations (5)
2018 :
Playful Encounters with Film Locations: Observations from the Context of Thailand
2018 :
The Pursuit of ASEAN Cinema: Approaching Southeast Asian Cinema through the Lens of Transnational Cinema and the Journeys of Filmmakers, Stars and Cinephiles
2017 :
Network Aesthetics of East Asian Auteurs: Cultural, Economic and Political Implications of Creative Cinephilic Citations, Thai Humanities Research Forum 2017 Exploring the Aesthetic Dimensions of Humanities, Srinakharinwirot University, Bangkok
2017 :
Movie, Travel and Self: Pilgrimage Journeys through the lens of Film and Media Studies,Thai Film Studies Conference, Thai Film Archive, Bangkok
2017 :
The Poetics of Asian Cinemas through the Poetic Renditions of Transnational Cinephiles, The 12th Asian Cinema Studies Society Conference: The Poetics of Asian Cinemas, Lancaster University, UK
Other Products (8)
2019 :
จิตติพงศ์ ตะสัย, และวิกานดา พรหมขุนทอง. (2019). ศิลปะ ตัวตน และความเป็นอื่น : ข้อสังเกตเบื้องต้นเกี่ยวกับสภาวะลูกผสมในงานจิตรกรรมไทยร่วมสมัยของศิลปินมลายูมุสลิมจังหวัดชายแดนภาคใต้. ใน จักรพันธ์ ขัดชุ่มแสง (บ.ก.), Society สังคมแห่งสังคมวิทยาและมานุษยวิทยา, (น. 103-130). กรุงเทพฯ: ศูนย์มานุษยวิทยาสิรินธร (องค์การมหาชน).
2020 :
Promkhuntong, W. (2020). Film Authorship in Digital Paratexts and Aesthetic Alliances from Below. In Thanom Chapakdee et al. (eds.), Exploring Aesthetic Dimensions in the Humanities. Bangkok: Siam, 233-256. ISBN 978-616-486-032-2. [publication in Thai].
2019 :
Promkhuntong, Wikanda. (2019). Chinese stardom in participatory cyberculture [Review of the book by Dorothy Wai Sim Lau]. Journal of Transformative Works and Cultures, 30. DOI: Review.
2018 :
. (2018). Apichatpong Weerasethakul’s Biography. In Thai Cinema: The Complete Guide, Mary J. Ainslie and Katarzyna Ancuta (eds.), London; New York: I.B. Tauris.
2018 :
. (2018). Reviews of Red Bike Story (1997) Wonderful Town (2007), Hi-So (2010), 36 (2012), Mary Is Happy, Mary is Happy (2013), In April the Following Year, There Was a Fire (2012), Fun Bar Karaoke (1997), 6ixtynin9 (1999), Citizen Dog (2004). In Thai Cinema: The Complete Guide, Mary J. Ainslie and Katarzyna Ancuta (eds.), London; New York: I.B. Tauris..
2018 :
Promkhuntong, W. (2018). "Why so Wong": Transnational Asian Cinema Through the Lens of Cinephiles and Transmedia Fans. A. H. J. Magnan-Park, G. Marchetti and S.K. Tan (Eds.), The Palgrave Handbook of Asian Cinema (pp. 427–449). London: Palgrave Macmillan.
2016 :
. (2016). Review of ‘East Asian Film Stars’ edited by Leung Wing-Fai and Andy Willis. In Journal of Celebrity Studies. .
2015 :
. (2015). Review of Popular Culture Co-Productions and Collaborations in East and Southeast Asia, by Nissim Otmazgin and Eyal Ben-Ari (eds.) East Asian Journal of Popular Culture, vol. 1 no. 1, 2015..